Having decided to race endurance mountain bike races in the National Ultra-Endurance Series in 2016, I needed to increase my diet quality as much as possible without simultaneously increasing my grocery bill.

I discovered that I can purchase high-quality, organic, all-natural foods from urban grocery stores for considerable discounts, many times as high as 90 percent off the sticker price.

Through my Facebook reach, I was able to generate a formidable amount of conversation, humor & a personal affiliation that I’m not sure I should be proud of. Regardless, the weekly writing and comedic inspirational tone resonated with my native audience and was encouraging to my influence from a writing standpoint.

I don’t know how many people sent me pictures of the deals they found as a result of their increased awareness about them, but I certainly didn’t mind it.